Why Pakistani Luxury Brands Are Getting Popular in the USA and UK
Ever since there has been a growing community of Pakistanis outside their homeland, one thing is for sure. It is that they miss their lifestyle they had back home. From their dresses to their cuisines, all overseas Pakistani people still crave day and night to get those back while breathing smog-free air abroad.
The answer to acquiring clothing abroad has been answered swiftly by sellers back home. Brands like Sana Safinaz, Maria B, and Asim Jofa have been quick in adapting to these growing demands. However, where these brands remained expensive for our international audience, local sellers back home curated such solutions, where they provide the same quality for a fraction of the price of the brands themselves. In this blog post, we’ll break down the reasons why Pakistani Luxury Brands Are Getting Popular in the USA.
1. Growing demand among overseas Pakistanis
While the brain drain of the nation has impacted us pretty badly, however, there is still some good side to see. The Pakistani Diaspora has been growing abroad every year, specifically in countries like the USA, UK, Australia, and Europe in general. Although such people may have left their homeland, obviously, there isn’t a disconnection between them and their choices. Their choices in apparel, food, and many other things remain culturally attached back here. Since our overseas audience is expanding, the demand for designer apparel has been growing exponentially since then. According to a report, the market for Pakistani designer apparel has surged from $500 million to $1 billion.
2. Cultural Connection for the Diaspora
As stated, the overseas audience needs the clothes they wore back in the day to their friends’ and cousins’ weddings. When a girl chooses Faiza Saqlain for her mayun in Chicago or a groom wears a custom-made sherwani from Republic by Omar Farooq in Houston, it is not just about fashion. It is about identity, family, and tradition.
In my own experience, most overseas clients will go above and beyond to get the perfect outfit for their big day. They want something that feels personal, rooted, and Pakistani to the core.
3. Solid Social Media Presence
Social Media has been playing a big role in connecting us with our culture and the latest fashion. Brands with a strong social media presence, like Maria B, Mohsin Naveed Ranjha, have sparked that interest in international audiences to wear and don this eastern style on their festive occasions.
4. It’s a legacy
Let’s ask this question to ourselves: isn’t Eastern fashion a legacy to follow? Don’t we want our kids to feel and wear what we wear and used to wear back home? Pakistani Designer and Bridal wear specifically is like Truck Art. Recognized globally and cherished domestically. It is the identity of Pakistan that makes us stand out in the world of fashion.
5. Globalization & Logistics
While the world has advanced a lot, thanks to newer innovations like AI, and whatnot, there has been increased globalization, commerce, and cross-fertilization of cultures through improved logistics and connections. It used to be difficult to get Pakistani clothes in the USA. Long waits, unreliable sizing, and no proper online ordering system. Or, we used to call our cousins and families back home to arrange some suiting and courier us, but not anymore.
Most major brands now ship worldwide. Tailoring is available to exact measurements. And platforms like ours have stepped in to offer customized services, responsive communication, and faster delivery timelines. We stitch, ship, and follow up to make sure everything fits perfectly and arrives in time for your event. This level of service builds trust and converts first-time buyers into long-term loyal clients.
To conclude, Pakistani luxury fashion is having its moment on the international stage. From wedding wear to fusion fashion, it is being embraced not just for its beauty but for its meaning.
As someone who sees the backend of these transactions, from fabric sourcing in Karachi to doorstep delivery in Florida, I can confidently say that this industry is growing fast, and globally. The interest is real. The quality is unmatched. The future is bright.
If you are in the USA and thinking of investing in your first Pakistani luxury outfit, you are not just buying a dress. You are buying culture, history, and handmade excellence.